Let’s try this again…
Some six hours ago (as of this posting), Paul Lukas of Uni Watch reported that the Indians were changing their official primary logo from Chief Wahoo to the Block C.
Who to believe? As usual, the answer probably falls somewhere in the middle.
In the last post I made (that assumed Lukas knew what he was talking about), I shared a story of my experiences as an usher down at the ballpark in the mid-aughts. Let me expand on this story a little more:
Both years that I worked for the Indians began the same way: with a mass orientation for all gameday staff that involved the protocol changes for the new season. Interestingly, both orientations had a little spiel on Chief Wahoo and how recognizable he is to the average fan and how the team has absolutely no interest in changing the team name, mascot, logo, or anything. It kind of stuck out at the time and seemed to smack of the team over-emphasizing a point that no one was really questioning at the time (outside of the Opening Day protesters, there wasn’t a big sentiment at the time to change the team brand).
So now we’re apparently hearing the same line from the team again (referring to TJs tweet), which intrigues me.
I think the Indians are probably facing the inevitability of a re-branding operation. The team knows it has to happen eventually, Lukas has heard some things that led him to believe the team was taking the first significant step in that process, and he erroneously ran with it. While he’s probably wrong right now, he’s probably right in the long-term. Will the Indians someday not be the Indians? Most likely. Is this change going to start happening today or tomorrow? No, it appears not.
The question I pose to the readers of IPL, however, is the same: If the team decided it was going to re-brand itself, what are some ideas you might have for the team? Go back to the Spiders? Maybe the Naps? Steal the Rockers moniker from the defunct WNBA squad (a HORRIBLE idea, by the way)?
Let’s hear it!